techscapades

There's a lot of buzz today about a color change on Bing's website. So what exactly does this fancy shade of blue that made Bing so much money actually look like?

Eh. Doesn't really do it for me as a blob of color.

How about on a link? Well, that is actually quite pleasant against a white background.

Regardless, the takeaway from the whole story isn't that you should switch your site pallette to #0044cc, but rather that you need to rigorously test your own audience and be able to make changes based on the observed behavior.

Having the discipline to measure, quantify, and carefully react can and will drive success. Watch and listen to your users, it really is amazing how much information they'll give you.